Products & services
How we work together
Start with a design partnership to shape a product for your industry. For work specific to your business, we offer custom software, technical leadership, and engineers to join your team.
01A product for your industry
Product development
A clear contribution on each side
- You bring the industry knowledge
- Show us the real workflows, help set priorities, and make time to try working versions with your team.
- We fund and build the product
- We assign engineers, fund development, and bring the product to the wider market. Your experience helps guide what we build.
A good fit if
- You know a market whose software falls short
- You can show us real workflows and explain what needs to change
- You have time to work with engineers and try early versions
What you get from the partnership
- Influence what gets built
- Help shape the workflows, priorities, and details while there is still room to change them.
- Work directly with engineers
- Talk to the people assigned to your product. Walk through the real work and solve problems together.
- Use the product early
- Try working versions with your team and help guide what comes next.
- Potential advisor equity
- Some partnerships may include an advisory role with equity in the product business, considered case by case.
From industry insight to working product
- Start with the work
Show us the workflow, the workarounds, and who else has the same problem.
- Shape it together
Work directly with engineers, review working versions, and help set priorities.
- Build for the market
We bring the product to the wider industry and keep developing it.
Our first industry focus, with the goal of an end-to-end construction system
- First
Inventory management
Time trackingThe starting point for the wider system
- Next
Presales
Estimating, takeoffs, and the work before a project starts
A shared foundation
We’re developing a common platform and design system alongside the product, with reusable building blocks and consistent interfaces.
02A system built around your business
Custom software
When your process is specific to your business, the software can be too.
An off-the-shelf tool can take you a long way. When the work starts spilling into spreadsheets, duplicate entry, and manual handoffs, a system built around your process can bring it back together.
We work with your team to define the problem, build a useful first version, and improve it through use. Intelligence belongs where it helps someone finish a task and check the result.
- Start with the workflow
- Agree on the problem, the people using the system, and what a useful first version needs to do.
- Build in working stages
- Review working software as it develops and use what we learn to guide the next stage.
- Own the source
- The code lives in your repository, with hosting on your accounts and a clear handover.
A good fit if
- Internal tools your team has outgrown
- Processes spread across disconnected systems
- Workflows that existing products cannot accommodate
03Technical leadership alongside your team
Fractional CTO
Make technical decisions with someone who shares responsibility for the direction.
A growing product brings decisions about architecture, vendors, hiring, and where to spend engineering time. We work alongside founders and existing teams to turn those decisions into a clear plan.
The engagement fits the leadership you need. As the company grows, we can help define and hire a full-time CTO role and prepare the transition.
- Set the direction
- Connect technical priorities to the business, including architecture, vendor choices, and where intelligence can help.
- Support the team
- Work with your engineers and contractors, support hiring, and make responsibilities clear.
- Plan the next stage
- Help define the full-time leadership role and support the handover when the time comes.
A good fit if
- Founders making consequential technical decisions
- Companies working with engineers or contractors without a technical leader
- Teams between CTOs or preparing for their next stage
04Engineers who work as part of your team
Staff augmentation
Give a team with a clear roadmap more capacity to deliver it.
Sometimes the direction is set and the missing piece is engineering capacity. We bring senior engineers into your team to work in your codebase, with your tools and your delivery process.
You direct priorities and day-to-day work. We handle employment, administration, and performance management, with responsibilities and engagement terms agreed at the start.
- Match the work
- Define the role around the skills, experience, and working style your project needs.
- Join your team
- Engineers work with your people, in your repository and existing delivery process.
- Keep responsibilities clear
- You direct the work. We handle employment, administration, and performance management.
A good fit if
- Teams with a clear roadmap and more work than capacity
- Projects that need specific engineering experience
- Companies adding capacity alongside an existing technical lead
A conversation is a useful first step
What would you change about the way the work gets done?
Tell us where the software falls short, what your team is building, or which decisions are holding you up. We’ll work out where we can help.